From the lakes of the north to coastal gems, discover Italy’s most popular small towns and get inspired for your next getaway.
Italy is one of Europe’s most popular tourist destinations. But if you want to go beyond the big hitters like Rome and Venice, the country offers endless alternatives: small towns with strong identities and experiences that go beyond – or perfectly complement – the usual tourist routes.
With this in mind, TUI Musement has created a map featuring the most popular small towns in every region, selected according to Google search data*. The result? A practical guide to discovering some of Italy’s most loved – and most searched-for – destinations, helping you plan your next adventure.
Take a look at the map and keep reading to discover the highlights of each destination.
Towns in Northern Italy
Valle d’Aosta
- Courmayeur (Aosta): at the foot of Mont Blanc, Courmayeur is one of Italy’s best-known mountain resorts. With elegant streets and endless outdoor activities, it’s a fantastic destination in every season. Ride the Skyway cable car to Punta Helbronner, more than 3,400 metres high, for a completely different perspective on the mountains.
- Cogne (Aosta): in the heart of Gran Paradiso National Park, Cogne is ideal for anyone looking for nature and tranquillity. Known for its cross-country ski trails and forest walks, it offers beautiful scenery and hiking routes for all the family.
- Saint-Vincent (Aosta): famous for its thermal baths and historic casino, Saint-Vincent is all about relaxation. With wellness experiences, scenic walks and mountain views, it’s perfect for switching off in both summer and winter.
Visualizza questo post su Instagram
Piedmont
- Stresa (Verbano-Cusio-Ossola): overlooking Lake Maggiore, Stresa is an elegant lakeside town that’s perfect for a day trip. Boats leave from here to the Borromean Islands, known for their gardens and historic palaces, while the lakeside promenade is ideal for a relaxing stroll.
- Neive (Cuneo): in the heart of the Langhe hills, this village is considered one of the most beautiful in Italy. Cobbled streets, historic buildings and panoramic vineyard views make it perfect for discovering the area’s authentic atmosphere and local flavours.
- Barolo (Cuneo): small in size but world-famous, Barolo gives its name to one of Italy’s finest wines. Surrounded by vineyards, it offers spectacular views and the chance to visit historic wineries for tastings.
Visualizza questo post su Instagram
Lombardy
- Sirmione (Brescia): on the shores of Lake Garda, Sirmione is one of northern Italy’s most captivating destinations, known for its archaeological heritage and lakeside scenery. Scaliger Castle, the Grottoes of Catullus and its thermal waters are just some of the highlights.
- Bellagio (Como): thanks to its central location, Bellagio is an ideal base for exploring Lake Como. It’s famous for its charming old town and elegant villas, including Villa Melzi and Villa Serbelloni, both surrounded by stunning gardens.
- Limone sul Garda (Brescia): this picturesque town on Lake Garda is known for its pretty old town, scenic promenade and long tradition of citrus cultivation. It’s no surprise many itineraries include a stop here.
Visualizza questo post su Instagram
Trentino-Alto Adige
- Vipiteno (Bolzano): one of the prettiest Alpine towns, Vipiteno charms visitors with colourful facades and Tyrolean atmosphere. Stroll along the main street to the Twelve Tower, passing shops, cafés and mountain views along the way.
- San Candido (Bolzano): in the heart of Alta Pusteria, San Candido is a fantastic base for exploring the Dolomites. With cycle paths, hiking trails and dramatic scenery, it’s ideal year-round for outdoor lovers.
- Moena (Trento): known as the “Fairy of the Dolomites”, Moena is one of the liveliest villages in Val di Fassa. Ladin traditions, Alpine scenery and year-round activities make it a great mountain destination in every season.
Visualizza questo post su Instagram
Veneto
- Lazise (Verona): overlooking the eastern shore of Lake Garda, Lazise is a peaceful town with medieval walls, little harbours and a scenic lakeside promenade. Perfect for a relaxed wander taking in history and romantic views over the lake.
- Bardolino (Verona): nearby Bardolino is famous for its red wine and lively atmosphere along the lakeside and the historic centre. For something special, a boat trip on the lake paired with wine tasting is a great choice.
- Soave (Verona): surrounded by vineyards, this charming town is dominated by Soave’s Scaliger Castle. Wander its narrow streets and discover an authentic atmosphere, ideal for anyone who enjoys ancient towns and good wine, starting off with Soave, the white wine that the village is named for.
Ver esta publicación en Instagram
Friuli Venezia Giulia
- Palmanova (Udine): this fortified star-shaped town was founded in the late 16th century. Surrounded by defensive walls and centred around a grand square, it’s a must for lovers of history and architecture.
- San Daniele del Friuli (Udine): beyond tasting its famous ham, visitors can explore landmarks including the Guarneriana Library, the Cathedral of San Michele Arcangelo and the frescoes of Sant’Antonio Abate Church.
- Tarvisio (Udine): located near the borders with Slovenia and Austria, this mountain town is a perfect base for exploring the surrounding Alpine scenery, including the Fusine Lakes and Val Saisera.
Visualizza questo post su Instagram
Liguria
- Portofino (Genoa): with its picturesque harbour framed by colourful houses, Portofino is one of Italy’s most iconic seaside villages. Many excursions combine Genoa, Portofino and Santa Margherita Ligure in one trip: three of the Liguria’s gems in one trip.
- Lerici (La Spezia): in the Gulf of Poets, Lerici captures the atmosphere of the Ligurian Riviera perfectly. San Giorgio Castle overlooks the waterfront and colourful old town, while nearby beaches are ideal for relaxing.
- Vernazza (La Spezia): one of the prettiest villages in the Cinque Terre, Vernazza is often explored as part of guided tours that also visit Monterosso, Riomaggiore, Corniglia and Manarola. Hiking lovers can enjoy the scenic trails connecting all five villages.
Visualizza questo post su Instagram
Emilia-Romagna
- Bobbio (Piacenza): this medieval village, in the Trebbia Valley, boasts a charming historic centre. The iconic Ponte Gobbo, also known as the Devil’s Bridge, the Abbey of San Colombano and the Malaspina Castle are just a glimpse of its rich cultural heritage.
- Brisighella (Ravenna): located at the foot of three small chalk hills topped by three fortresses, Brisighella is famous for the Via degli Asini, an elevated covered street considered a unique architectural gem.
- Predappio (Forlì-Cesena): its urban centre, with wide avenues and monumental buildings, is one of the most significant examples of architecture from the Fascist period and contrasts with Predappio Alta, the original medieval settlement perched on a hilltop.
Visualizza questo post su Instagram
Towns of Central Italy
Tuscany
- Volterra (Pisa): perched on a hill among the Tuscan countryside, Volterra has preserved its ancient soul. Must-see sights include Piazza dei Priori and the Etruscan remains. If you want to visit stress-free, you can opt for a guided tour from Florence including Volterra, San Gimignano and San Galgano, ideal for discovering several destinations in one day.
- San Gimignano (Siena): famous for its medieval towers rising above the landscape, it is one of the region’s most iconic villages. Wandering through the UNESCO-listed historic centre, you will discover charming squares, panoramic views and a timeless atmosphere.
- Pienza (Siena): in the heart of the Val d’Orcia, this small Renaissance gem is known for its architectural harmony and stunning scenery. Between strolls, it is worth stopping to sample the famous local pecorino cheese. Join a food and wine tour between Pienza and Montepulciano from Siena, perfect for discovering the flavours of the area.
Visualizza questo post su Instagram
Umbria
- Spello (Perugia): at the foot of Mount Subasio, Spello is a delightful village famous for its flower festivals and stone houses. Wandering through its alleys and scenic corners, you will also come across hidden gems such as the Baglioni Chapel, decorated with Renaissance frescoes.
- Norcia (Perugia): surrounded by the landscapes of the Sibillini Mountains National Park, Norcia is a perfect destination for lovers of nature and good food. It is known throughout Italy for its traditional products, especially cured meats and truffles, reflecting a long gastronomic tradition.
- Bevagna (Perugia): in the heart of the Umbrian valley, this village preserves an authentic atmosphere among medieval squares and artisan workshops. Do not miss Piazza Silvestri, one of the region’s most picturesque squares, perfect for a peaceful break surrounded by historic buildings.
Visualizza questo post su Instagram
Marche
- Numana (Ancona): this charming coastal village on the Conero Riviera combines a picturesque historic centre of colourful houses with the beautiful beach of Numana Bassa. The two areas are connected by a grand staircase lined with flowers called the Costarella.
- Gradara (Pesaro and Urbino): this small fortified medieval village, just a few kilometres from the beaches of the Romagna Riviera, was the setting for the love story of Paolo and Francesca in the Divine Comedy. Today, one of its main attractions is the Rocca di Gradara, one of the best-preserved castles in Italy.
- Sirolo (Ancona): perched on a cliff along the Conero Riviera, its historic centre offers spectacular views over the Adriatic Sea. Among the area’s most popular beaches are San Michele, Urbani and Due Sorelle.
Visualizza questo post su Instagram
Lazio
- Sperlonga (Latina): this enchanting coastal village is an excellent choice for those seeking history, relaxation and the sea during their holiday. Its historic centre, with narrow alleys, little squares and whitewashed houses, is truly beautiful. Main attractions include the Villa of Emperor Tiberius and Torre Truglia.
- Ponza (Latina): the municipality of Ponza, on the island of the same name, is famous for its crystal-clear waters and spectacular rock formations. The Bourbon harbour, with colourful houses in the background, looks like something from a postcard, while the Grotte di Pilato, dating back to Roman times, are not to be missed.
- Subiaco (Rome): with a charming medieval historic centre, it is considered one of Italy’s most beautiful villages and a destination rich in spiritual heritage. Its main sights are the Monastery of Santa Scolastica and the Monastery of San Benedetto, also known as the Sacro Speco.
Visualizza questo post su Instagram
Abruzzo
- Pescasseroli (L’Aquila): located in the heart of the Abruzzo, Lazio and Molise National Park, it is the ideal starting point for exploring the area’s natural wonders. Its picturesque historic centre and strategic location make it a perfect destination all year round.
- Scanno (L’Aquila): as well as wandering through its cobbled streets and discovering ancient traditions, you can enjoy hiking routes overlooking the lake, famous for its heart shape.
- Roccaraso (L’Aquila): at 1,236 metres above sea level, it is one of the leading mountain destinations in Central and Southern Italy, attracting both skiing and winter sports enthusiasts as well as those seeking nature, relaxation and outdoor activities.
Visualizza questo post su Instagram
Towns of Southern Italy and the Islands
Molise
- Capracotta (Isernia): situated at around 1,450 metres above sea level, Capracotta is the ideal destination for mountain lovers. In winter it is renowned for its cross-country ski trails, while in the warmer months it offers beautiful hiking routes immersed in nature, such as those around the Garden of Apennine Flora of Capracotta.
- Santa Maria del Molise (Isernia): this small village at the foot of the Matese mountains is famous for its picturesque waterfalls, reachable via a short woodland walk. Between unspoilt nature and historic landmarks such as the Church of Santa Maria Assunta, it is perfect for a relaxing escape away from mass tourism.
- Castelpetroso (Isernia): known for its important sanctuary, the Santuario dell’Addolorata di Castelpetroso, it is one of the main pilgrimage destinations in Central Italy. Surrounded by woods and mountains, the village combines spirituality and nature, while also offering numerous scenic walking and hiking routes.
Visualizza questo post su Instagram
Campania
- Capri (Naples): the municipality of Capri, located on the island of the same name, stands out for its lively and elegant atmosphere. Piazza Umberto I, known as the “Piazzetta”, is one of the busiest areas. Do not miss the Certosa di San Giacomo and the Gardens of Augustus.
- Positano (Salerno): famous for its colourful houses cascading towards the sea, it is one of the most iconic villages on the Amalfi Coast. Its winding streets and steep staircases invite visitors to get lost and soak up the views.
- Vietri sul Mare (Salerno): the most populous town on the Amalfi Coast is famous for its ceramic tradition and, as a result, many streets, buildings and viewpoints are decorated with beautiful majolica tiles. One of its most recognisable symbols is the cathedral dome.
Visualizza questo post su Instagram
Basilicata
- Maratea (Potenza): known as the “Pearl of the Tyrrhenian” and dominated by the imposing statue of Christ the Redeemer, its historic centre is home to as many as 44 churches. Along its rugged coastline, coves and beaches alternate with lush Mediterranean vegetation.
- Castelmezzano (Potenza): this gem of the Lucanian Dolomites preserves its medieval layout, with houses clinging to dramatic rock formations. One of the most adrenaline-filled experiences is the “Flight of the Angel”, a zipline connecting the village with Pietrapertosa.
- Pietrapertosa (Potenza): the highest village in Basilicata offers unforgettable panoramic views. In its historic centre, houses and buildings intertwine with the rock formations, creating a landscape where architecture and nature blend seamlessly.
Visualizza questo post su Instagram
Puglia
- Otranto (Lecce): overlooking the Adriatic Sea, it is one of the most fascinating destinations in Salento. Its walled historic centre, the cathedral with its famous floor mosaic and the seaside castle make it a destination that combines culture and relaxation, best discovered on a guided tour.
- Peschici (Foggia): perched on a cliff in the Gargano National Park, this village offers spectacular sea views. Its whitewashed houses, narrow streets and nearby beaches make it ideal for a summer getaway.
- Porto Cesareo (Lecce): famous for its crystal-clear waters and shallow seabed, it is one of the region’s most loved seaside destinations. With white sandy beaches, little islands and protected areas such as the Porto Cesareo Marine Protected Area, it is an unmissable spot for anyone seeking sea, sunshine and relaxation.
Visualizza questo post su Instagram
Calabria
- Tropea (Vibo Valentia): perched on a cliff overlooking the Tyrrhenian Sea, it is one of the villages on the Coast of the Gods not to be missed. The iconic Sanctuary of Santa Maria dell’Isola, standing on a rocky outcrop opposite the town, is one of the area’s most photographed landmarks.
- Scilla (Reggio Calabria): this beautiful destination on the Costa Viola, steeped in myths and legends, is especially famous for Chianalea, the picturesque fishermen’s quarter with houses right by the sea, and the imposing Ruffo Castle.
- Diamante (Cosenza): known as the “town of murals”, it is an ideal destination for street art lovers, as its historic centre is a true open-air art gallery.
Visualizza questo post su Instagram
Sicily
- Favignana (Trapani): with crystal-clear waters and tufaceous coves, life moves slowly in Favignana, between cycling around the island and swimming in the sea. To discover it in a more special way, you can also join a boat trip between Favignana and Levanzo, with stops at the most beautiful coves and lunch on board.
- San Vito Lo Capo (Trapani): with its long stretch of pale sand and turquoise sea, it is one of Sicily’s most loved beach destinations. Just a short distance away lies the Zingaro Nature Reserve, ideal for excursions through unspoilt nature and spectacular coves.
- Pantelleria (Trapani): wild and captivating, this volcanic island boasts unspoilt landscapes, traditional dammusi houses, vineyards and natural thermal waters. To discover its hidden coves, a boat tour between bays, natural pools and hard-to-reach spots is an excellent option.
Visualizza questo post su Instagram
Sardinia
- Carloforte (South Sardinia): on the Island of San Pietro, Carloforte is a unique village founded by a Ligurian community and rich in distinctive traditions. Between narrow alleyways, pastel-coloured houses and a strong maritime culture, it is also renowned for its excellent food, especially tuna dishes.
- Bosa (Oristano): crossed by a river, it is one of Sardinia’s most picturesque villages. Its colourful houses climbing the hillside towards the castle create a truly unique setting. If you happen to visit on market day, join a guided tour with free time in Bosa, a great way to discover the town and its local products.
- Castelsardo (Sassari): perched on a headland overlooking the sea, this medieval village is dominated by the Doria Castle. Between narrow alleys, artisan workshops and views over the Gulf of Asinara, it reveals the island’s most authentic northern side. To learn more about local history and traditions, you can join a guided tour of Castelsardo.
Visualizza questo post su Instagram
Looking for more inspiration for Italy?
Take a look at our most-read articles:
- 15 iconic places to visit in Italy
- Italy’s most loved tourist attractions
- 10 Things not to do in Italy
*Methodology:
For this study, all Italian municipalities with fewer than 10,000 inhabitants were analysed (source: ISTAT). To identify the most searched small towns in each region, Google search volume data from January to December 2025 were analysed for the query “cosa vedere a [municipality]” (which in English would translate as “what do see in [municipality]”), one of the most common searches when planning a trip.
Related post
From Southern Italy to Thailand, discover 11 destinations where you can eat…
Pick up insider tips from a local to uncover London’s most authentic side and…
World of Frozen at Disneyland® Paris is about to open its doors, and we’re here…